In this audio message, I’m talking to you about how you can attract clients for your coaching business or healing practice by becoming a podcaster.
Welcome to VIVACIOUS Client Attraction Podast™ with Sarah Israel.
Before I jump into this podcast, I’m calling upon my higher power for the wisdom and ability to do what I do.
“I give all honor and glory to the Most High God of Israel. I pray that you directly lead the right clients for me to teach and coach with the skills, talents and abilities that you have so graciously bestowed upon me. I declare that these will be joyful and supportive connections. In the mighty name of Jesus. So, let it be.
Okay, let me tell who I am… who I be.
I am Sarah Israel, Transformational Leader, Trauma-Informed Business Coach, EFT (Emotional Freedom Technique) Practitioner and Energy Healer. I’m called to help Conscious Coaches, Healers and Female Entrepreneurs to step into their natural talents and gifts which serve the greater collective.
In my more than 20-year dynamic business background, I have dominated various industries from bridal, to ecommerce, to marketing and real estate — launching extremely lucrative startups both in the United States and globally. I’ve gained celebrated mastery in sales as well as client retention strategies. And to this day, I remain highly sought-after for my impressive cache of wisdom and knowledge in many domains.
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I like to start off with a work joke as an icebreaker because laughter is good for the soul….
“The human brain is a wonderful thing. It starts working the moment you’re born, and never stops — until you stand up to speak in public.”
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Now…. that’s what coaches are for, to help you get over your fear of public speaking so that you can finally be seen and attract clients for your business.
Okay, so let’s talk about podcasting…
In several of my blog posts, on my website at, meditationswithsarah.com, I talk about how you can attract clients for your coaching business or healing practice by podcasting.
You might be thinking…. Podcasting, huh? I’m seeing them everywhere. So, podcasts are very popular and you can use them to draw in new crowds of listeners. Just about everyone and their grandmama seems to have a podcast, and for good reason.
Podcasts are like having a personal radio show where you get to share your expertise, your stories, and your personality (yo per-son-al-it-tay) with the world. If you’re a coach, looking to attract clients for your coaching business, and build your brand, podcasting might just be your secret weapon…. It could be that 🙂
Podcasting to Attract Clients for Your Coaching Business
1. Personal Connection
One of the biggest benefits of podcasting is the personal connection you can create with your audience. When people hear your voice, they get a sense of who you are. They can feel your presence. They can feel your energy and connect with it.
They’ll hear your passion, your humor, and your personality. This builds trust and rapport. Unlike written content, where tone can be misinterpreted, your voice carries your intentions clearly. It’s like having a one-on-one conversation with each listener, making them feel like they know you before they’ve even met you.
2. Showcasing Your Expertise
As a coach, showcasing your expertise is crucial. A podcast gives you a platform to share your knowledge, tips, and insights. You can talk about common challenges your clients face, share success stories, and offer valuable advice. This not only helps your listeners but also positions you as an expert in your field. When potential clients see that you know your stuff, they’re more likely to trust you and consider hiring you.
Getting Your Coaching or Healing Work Out There in the World
3. Expanding Your Reach
Podcasting can help you reach a wider audience. Your episodes can be listened to by anyone, anywhere and at any time. Whether someone is commuting, working out, or just relaxing at home, they can tune into your podcast. This means you’re not limited by geography. You can attract clients for your coaching business from all over the world. Plus, once your podcast gains traction, your listeners might share it with their friends and colleagues, expanding your reach even further.
4. Building Your Brand
Your podcast is an extension of your brand. The topics you cover, the guests you invite, the style of your show — all of these elements contribute to your brand identity. A well-crafted podcast can showcase your unique approach and philosophy. It’s an opportunity to differentiate yourself from other coaches. Consistently delivering valuable content can help establish your brand as reliable and trustworthy.
For example, my brand is my VIVACIOUS Client Attraction Program™ where I teach conscious coaches and healers how to attract clients for your coaching business — while remaining in their femininity and authenticity. And these are clients who are happy to pay what you ask because they totally align with your energy. I’ll share more about how you can join us following the end of this show
Raising Your Visibility So Coaching Clients Can Find You
5. Networking Opportunities
Speaking of guests, inviting guests to your podcast can open up amazing networking opportunities. You can interview other experts, authors, and influencers in your industry. This not only provides great content for your listeners but also helps you build relationships with influential people. These relationships can lead to collaborations, referrals, and even new client opportunities.
6. Content Creation Made Easy
Podcasts are a fantastic way to repurpose content. You can turn your podcast episodes into blog posts, social media snippets, or even ebooks. This means you’re getting more mileage out of the content you create. Plus, if you’re not a fan of writing, podcasting can be a more natural and enjoyable way to produce content. Just hit record and start talking!
Connecting with Your Audience
7. Engagement and Interaction
Podcasts can create a sense of community among your listeners. You can encourage them to send in questions, share their thoughts, and interact with you on social media. This two-way communication can make your audience feel more connected and invested in your brand. You can even create special episodes where you answer listener questions or feature success stories from your clients.
8. Authenticity and Transparency
In today’s world, authenticity is a big deal. People want to know the real you. Podcasting allows you to be genuine and transparent with your audience. You can share your journey, your struggles, and your successes. This level of openness can build a deeper connection with your listeners. They’ll appreciate your honesty and be more likely to trust you as their coach.
Generating Income from Your Coaching or Healing Work
9. SEO Benefits
Believe it or not, podcasts can also boost your SEO (Search Engine Optimization). When you publish your episodes, you can include show notes and transcripts on your website. These texts can be optimized with keywords related to your coaching niche. Search engines love fresh, relevant content, so this can help improve your website’s visibility. Plus, having a podcast gives you more content to share on social media, driving more traffic to your site.
10. Monetization Potential
While the primary goal of your podcast might be to attract clients for your coaching business, there’s also potential for monetization…. Money honey! As your podcast grows in popularity, you can explore sponsorship opportunities, affiliate marketing, or even offering premium content. This can create an additional revenue stream for your coaching business.
To see a real life example of premium content, go to my website at: coach@meditationswithsarah.com and click on ‘Client Attraction,’ at the top navigation menu, on my page.
There you’ll see a landing page for one of my paid products which includes my premium content.
11. Flexibility and Convenience
One of the best things about podcasting is its flexibility. You can record episodes at your convenience, and your audience can listen at theirs. There’s no need to stick to a strict schedule. Whether you want to release weekly episodes or monthly ones, you have the freedom to choose. This makes podcasting a manageable addition to your marketing strategy, even if you have a busy coaching schedule.
Getting Started with Podcasting
So, how do you get started? The good news is, it’s easier than you might think. Here are a few steps to help you launch your podcast:
1. Choose Your Niche: What topics will you cover? What’s your unique angle on those topics? Think about what your target audience wants to hear and how you can provide value to them.
2. Plan Your Episodes: Outline a few episodes to get started. Think about the structure of your show. Will you have solo episodes, interviews, or a mix of both?
3. Get the Right Equipment: You don’t need to spend a fortune. A decent microphone, headphones, and recording software are enough to start. You can always upgrade later.
4. Record and Edit: Find a quiet space to record your episodes. Even the most basic audio editing software can help you polish your recordings. Or you could even pay someone to edit your episodes for you.
5. Publish and Promote: Choose a podcast hosting platform to publish your episodes. Share your podcast on your website, social media, and with your email list.
6. Engage with Your Audience: Encourage feedback, respond to comments, and create a community around your podcast.
Wrapping Up
Podcasting is a powerful tool for attracting coaching clients and building your brand. It allows you to connect with your audience on a personal level, showcase your expertise, and reach a wider audience. Plus, it’s a flexible and enjoyable way to create content. So, if you haven’t considered podcasting yet, now might be the perfect time to start.
And there you have it! Podcasting can really open up a lot of doors for coaches, healers and trainers looking to expand their reach and connect with potential clients. Give it a try, and you might just find it’s one of the best decisions you’ve made for your coaching business. Happy podcasting!
Getting Help: Attract Clients for Your Coaching Business
If you’re a female coach or healer who needs help in starting up or expanding your business, I am here to guide you on that journey. Reach out to me via my website at meditationswithsarah.com.
Or send an email to me at: coach@meditationswithsarah.com and I will be happy to share with you how to work collaboratively with me towards your own vision and goals — whether that’s in your business or in your personal life.
I look forward to hearing from you and connecting with you woman-to-woman and heart-to-heart. And until next time, Shalom and remember that you have the power to shift up to where you want to be. All it takes is someone like me to remind you and guide you there.
Be well and shine bright!